The legendary manufacturer of Motorcycle Harley-Davidson decided to follow up to topical trends and attract millions of new customers with the help of electrobics, the first of which will be LiveWire. The start of sales in the United States and the EU is scheduled for 2019.
Harley-Davidson introduced her new development for Eicma Motoshow in Milan. The manufacturer decided to reconsider his position in order not to miss the possibility of the presence of electrical and hybrid motorcycles in the fast-growing market. In addition, according to the company’s estimates of the company itself, most of their consumers are now 50 years or more.
Last year, Harley-Davidson presented a plan for the development of activities in the next decade. According to which the company intends to attract 2 million new customers with the help of electrobics, educational programs and increase the interest in their products from women. For this, in addition to motorcycles, the manufacturer considers the possibility of release of scooters and even bicycles.
The first step on this path will be fully electric LiveWire, which is very different from classic models. It does not make a characteristic brand «growl» and has a more futuristic design. According to representatives of the company, electric engines have a number of technical advantages over fuel. For example, the lack of gear shift and the maximum torque from the start, which ensures rapid acceleration.
In Harley-Davidson, they understand that the launch of a new line can embarrass the conservative fans of the brand. However, they are forced to move away from the classics to keep up with competitors. In the coming years, the company plans to present a few more models of electricians to strengthen its presence in the new segment. The LiveWire model is expected to debut in 2019 and will be distributed through separate offices in the United States and Europe until the end of the year. In January, the company announces the cost of its first electricotocycle.
Hyundai and Kia move in the same direction. Both manufacturer will begin the release